Strategy vs tactics in SEO

Join Jack Chambers-Ward in this episode of Search With Candour as he discusses the critical difference between strategy and tactics in SEO with special guest Derek Hobson.

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Show overview

Jack and Derek get super nerdy using everything from The Avengers to adult diapers to explore how to effectively structure your thinking around SEO strategies and tactics.

They also discuss the importance of ongoing testing, adapting to industry changes like AI advancements, and building strong off-page SEO.

Follow Derek

Brainlabs: https://www.brainlabsdigital.com/
LinkedIn: https://www.linkedin.com/in/dereknhobson/
SEO Humorist: https://seohumorist.com/⁠

Resources

https://www.brainlabsdigital.com/navigating-the-new-era-of-ai-search/
Greenshot: https://getgreenshot.org/
The Sellout by Paul Beatty https://www.goodreads.com/book/show/22237161-the-sellout
This is Strategy by Seth Godin https://open.spotify.com/show/0UggtiAbVMtoXAR3nhg2fK?si=14f33156e5ce4df7