10.05.2026

40 min listen

Season 4 Episode 70

The biggest SEO news from April 2026

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Jack Chambers-Ward delivers an SEO news recap covering key stories from April 2026 into early May.

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01

Show overview

Jack highlights Google testing AI Mode directly in the “All” tab, AI Mode’s agentic restaurant bookings, AI Mode side-by-side browsing in Chrome desktop (US), and Google’s Audio Overviews appearing on SERPs beyond Search Labs.

He also discusses Google’s official guidance on building agent-friendly websites—how agents use screenshots, raw HTML, and the accessibility tree—and notes Gemini in Chrome rolling out worldwide, potentially boosting Gemini adoption.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.