The Dating MBA: When Love Meets Metrics with Lidia Infante

Lidia Infante⁠ joins ⁠Jack Chambers-Ward⁠ for the most innuendo-filled episode of Search With Candour ever.

Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation.

• Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals.

• Choosing a North Star: The guiding metric that shapes your strategy.

• Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star.

• Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business.

• Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool).

• How to use these concepts to grow in your career.

• Twitter: https://twitter.com/LidiaInfanteM

• LinkedIn: https://www.linkedin.com/in/lidiainfante/

• Website: https://www.lidia-infante.com/

• Intent study: https://www.searchenginejournal.com/how-plural-keywords-impact-search-intent-for-ecommerce/493826/