03.05.2026

84 min listen

With , Sarah McDowell & Tazmin Suleman

Season 4 Episode 69

The Efficiency Paradox: Live in Brighton

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The SEO Mindset and Search with Candour podcasts reunite at Ironworks Studios in Brighton to discuss the “efficiency paradox” and why AI can increase overwhelm rather than make life easier.

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Sponsored by SISTRIX

Sponsored by Majestic

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Show overview

Sarah, Tazmin and Jack debate the pressure to use AI, environmental and job concerns, hallucinations and misuse for legal/medical advice, de-skilling, declining human interaction, and the value of friction and curiosity.

The audience Q&A covers practical uses (timestamps, concise messages, event planning), handling forced AI adoption with boundaries, and a discussion of physical books and focus.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.