30.06.2025

58 min listen

With & Chris Ridley

Season 4 Episode 25

The Google Ads tool that will save you money

Jack Chambers-Ward sits down with Chris Ridley to discuss an innovative solution to save money on PPC based on your SEO success.

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01

Show overview

Jack & Chris explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.