The secrets to earning great HARO links

In the final episode of Search with Candour for 2025, Jack Chambers-Ward is joined by Greg Heilers to delve into the evolving landscape of digital PR.

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Show overview

Jack and Greg discuss the current state and future of HARO (Help A Reporter Out), the impact of AI and LLMs on SEO and PR, and the growing influence of brand mentions in the age of global SEO.

Greg also shares insights about the challenges and opportunities in the industry, particularly in the Chinese market. Join us for an engaging discussion on how to stay ahead in the ever-changing world of digital PR and SEO.

Follow Greg

JollySEO: https://jollyseo.com/
LinkedIn: https://www.linkedin.com/in/gregheilers/
Jolly SEO’s TL;DR: https://www.youtube.com/playlist?list=PLL3o9O1rRBcLKq-hSgerIS8i47HWdOAii
Website: https://gregheilers.com/

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.