The state of AI search with Nathan Gotch

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Jack continues season 5 of Search with Candour with Nathan Gotch to get a better understanding of how AI search has grown and changed in the last 12 months.

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Show overview

Nathan Gotch joins Search with Candour to discuss the state of AI search in 2026.
Topics include:

how the demand for GEO and AI search optimisation has grown recently.
how much traditional SEO rankings and AI search citations crossover.
the fragmentation of search across different AI search engines.

Follow Nathan

Get Nathan’s book ‘AI SEO for dummies’: https://www.amazon.co.uk/AI-SEO-Dummies-Nathan-Gotch/dp/1394418981
The Rankability study: https://www.rankability.com/blog/ai-search-statistics/
LinkedIn: https://www.linkedin.com/in/nathangotch/
YouTube: https://www.youtube.com/@nathangotch

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.