Turn client expertise into SEO gold

Liv Day and Ellie Wraith from Digitaloft join Search with Candour to explain how to turn client expertise into SEO gold and why you need to create content your competitors can’t copy.

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Show overview

They explain why unique, non-commodity content matters more in the AI era, how to extract insights from hesitant clients, and how to build processes (checklists, writer access to experts, ongoing client questions) to ensure information gain.

They discuss using first-party data (sales, customer service transcripts), surveys, and sources like Reddit to uncover real audience pain points, plus repurposing interviews and video assets across site pages based on page goals.

Follow Liv & Ellie

Digitaloft: https://digitaloft.co.uk/
Follow Liv: https://www.linkedin.com/in/olivia-day-seo/
Follow Ellie: https://www.linkedin.com/in/elliewraith/