03.12.2024

70 min listen

With & Tomek Rudzki

Season 3 Episode 48

Unlocking AI Overviews

Jack and Tomek - Search with Candour Season 3 Episode 48

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO.

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Show notes

Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews.

Jack and Tomek also discuss Google’s approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries. Tomek also shares strategies for optimising content for AI overviews.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.