18.08.2025

67 min listen

With & Alex Galinos

Season 4 Episode 32

Unlocking Revenue-Driven SEO Strategies

A podcast thumbnail featuring the title 'Creating revenue-focused SEO strategies'. Next to the title are two black& white photos of Alex Galinos and Jack Chambers-Ward.

In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.

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01

Show overview

Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.

They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.

Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth.

Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.