18.08.2025
67 min listen
With Jack Chambers-Ward & Alex Galinos
Season 4 Episode 32
Unlocking Revenue-Driven SEO Strategies

In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.
Play this episode
01
Show overview
Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.
They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.
Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth.
Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results.
02
Follow Alex
Parents Hub: https://parentshub.gr
Hoppa: https://www.hoppa.com/en
LinkedIn: https://www.linkedin.com/in/alexgalinos/