What happened to SEO in 2025?

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In the first episode of 2026, hosts Jack Chambers-Ward and Mark Williams-Cook discuss the major SEO news stories of 2025 and make predictions for the upcoming year.

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Show overview

They reflect on their predictions from last year, including the impact of zero-click searches on organic click-through rates, the rise of video and visual search elements, and the importance of community and real marketing.

The episode also covers Google's AI mode rollout, the challenges posed by automated advertising and privacy laws, and potential advancements in agentic search and browser-based AI.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.