24.03.2025
80 min listen
With Jack Chambers-Ward & Kaspar Szymanski
Season 4 Episode 12
What really matters in SEO?
Kaspar Szymanski, a former senior member of the Google Search Quality Team, joins Jack Chambers-Ward to discuss what’s important in SEO in 2025.
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Show overview
Jack and Kaspar discuss cutting through the noise to focus on impactful strategies for businesses and cover topics ranging from the hidden value of server logs to a holistic approach to SEO.
