12.01.2026

68 min listen

With & Nicole Lee

Season 4 Episode 53

Why AI makes long-tail keywords more powerful

This image is a promotional graphic or YouTube thumbnail with a bright pink background.  It features black and white portraits of a smiling woman in the center and a smiling man wearing glasses on the right. Large, bold text on the left side reads,

Jack Chambers-Ward welcomes Nicole Lee to discuss the significance of long tail keywords in SEO and content marketing in the age of AI.

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01

Show overview

Jack and Nicole delve into how these keywords become even more crucial in the age of AI, focusing on creating personalised, bottom-of-funnel content.

The episode also covers Nicole's strategies for programmatic SEO, the challenges of setting client expectations, and the importance of high-intent content.

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.