12.01.2026
68 min listen
With Jack Chambers-Ward & Nicole Lee
Season 4 Episode 53
Why AI makes long-tail keywords more powerful

Jack Chambers-Ward welcomes Nicole Lee to discuss the significance of long tail keywords in SEO and content marketing in the age of AI.
Play this episode
01
Show overview
Jack and Nicole delve into how these keywords become even more crucial in the age of AI, focusing on creating personalised, bottom-of-funnel content.
The episode also covers Nicole's strategies for programmatic SEO, the challenges of setting client expectations, and the importance of high-intent content.
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Recommendations
Corner Maps: https://get.corner.inc/
Opal: https://www.opal.so/
Graphite AEO tools: https://graphite.io/five-percent/aeo-tools
Thinking in Bets: https://www.goodreads.com/book/show/35957157-thinking-in-bets
