Zero click SEO: What do we do now?

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In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo López to discuss the future of clickless SERPs and their impact on SEO.

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Show overview

Jack and Pablo delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty. Pablo shares valuable insights on audience understanding, content strategy, and the importance of integrating SEO with other digital marketing channels.

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Dept Agency: https://www.deptagency.com/
Pablo on LinkedIn: https://www.linkedin.com/in/pablolopezm/

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.