A transformative brand and content-focused website primed for search

2H is an advanced engineering company that solves complex energy challenges and produces innovative offshore solutions.

They asked us to update their identity in order to better reflect their status and approach within the changing energy sector.

Drawing on input from the in-house marketing team, we undertook a series of workshops with senior 2H staff to investigate their brand further. Clear themes emerged based on their proud independence, precision and ingenuity, and the drive towards decarbonisation.

Competitor research showed that their sector had an often dated or limited visual landscape and that a more distinctive, ambitious approach would help 2H gain traction in the market.

We created a new logo and identity which reflects the transition towards renewable energy, whilst maintaining the technical clarity and expertise 2H brings to every project.

The bold colour palette references the offshore world and offers scope to change and expand as the brand evolves.

A ‘wave’ device flows through the collateral, bringing movement to the brand.

With a comprehensive service offer to convey and various user types to cater for, we created an IA that allows users to easily find content via either sector or capability. Pages are structured carefully so that different users can either engage with content on a surface level or take an in-depth dive.

2H’s expertise is demonstrated via case studies and a knowledge hub which brings focus to their expert staff members. Micro animations are used throughout to help direct users and create motion on the site.

The new brand identity and website for 2H marks a significant transformation from their previous iterations, taking a substantial leap forward in how the company presents itself. This overhaul is not just a cosmetic update; it's a strategic repositioning that aligns 2H's public persona with its current and future aspirations.