Multi-language website driving awareness for pan-European brand

An open laptop computer displaying the homepage of the Unite.eu website

01

The challenge

Unite are a multi-national B2B marketplace headquartered in Germany, who connect sellers and procurement teams via their online platform. Having undergone a major re-brand with our friends at the Click, we were recommended to help create a new website for the brand.

Three smartphones displaying the Unite website with sections on resources, selling, and buying, each featuring bold colours and engaging illustrations

02

Flexible and consistent

We produced a comprehensive design system, built on top of the Unite platform UI kit, ensuring coherence through the site and with the wider Unite identity. Responsive design and structured on-page navigation provides an optimal experience for users on the website, guiding them smoothly through the Unite sales path. A large collection of modules, headers and page templates allows additional versatility, so internal teams can create engaging, varied pages to enhance the user experience.

A collection of smartphones and tablets displaying different pages of the Unite website, showcasing features like supplier activation, payment solutions, resources, and careers.
A smartphone displaying the Unite website with a bold gradient background, abstract plus-shaped graphics, and an illustration of digital interaction. A tablet displaying the Unite website with a region and language selection pop-up, offering multiple country-specific language options.

03

An integrated solution

A multisite build means Unite can present localised versions of the site, reaching users in a variety of languages. An English language version serves as a catchall and the global hub.

Integration with the Umantis platform allows the Unite HR team to work with their preferred talent management system, and provides a seamless experience for job candidates on the website, allowing them to search, filter and apply all in one place.

A tablet displaying the Unite website with a hexagonal map of Europe, highlighting business connections and contact details for Germany.
A tablet displaying the Unite website with a focus on digital procurement solutions, flexible payment terms, and seamless business connections.

04

The results

A true multi-team effort saw our designers, developers and account managers work closely with the Click and Unite’s internal marketing and design teams to ensure the new brand was perfectly brought to life in the new website.

Our staged development process allowed Unite to hit a tight internal deadline for launch, and then to add further functionality over several upgrade deployments. We continue to improve our opportunities for collaboration, including the adding the ability for third-parties access to the code-base, under secure conditions and development processes.

A MacBook Pro displaying the Unite website with a bold gradient background, highlighting the connection between buyers and sellers for mutual benefit.
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