31.03.2025

41 min listen

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Season 4 Episode 13

BrightonSEO recommendations and Google updates are heating up

Mark Williams-Cook and Jack Chambers-Ward Search with Candour 13

Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April’s BrightonSEO.

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01

Show overview

Mark gives a preview of his talk, the duo pick some of the talks they’re looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast.

The episode also delves into Dr. Pete Myers’ article on the increasing volatility of Google updates, with the delightful pun of 'Google warming,' and how this rapid evolution only makes the SEO landscape more complex.

02

BrightonSEO recommendations

Mark’s

  1. Custom Event Tracking in GA4 for SaaS – Bengü Sarıca Dinçer

  2. Does Structured Data Markup Influence EEAT? – Jarno van Driel

  3. Fake EEAT until you make EEAT – Emma-Elizabeth Byrne

Jack’s

  1. Data-driven SEO: A Framework Based Approach – Kazushi Nagayama

  2. Query Counting for SEO – Daniel Foley Carter

  3.  How to fight giants: SEO secrets for challenger brands – Danny Blackburn

03

Links

Dr Peter Myers – Google Warming

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.