Candour

Episode 27: Nofollow, Google Quality Rater Guidelines and ECPC changes

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What's in this episode?

Mark Williams-Cook will be talking about:

Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks.

ECPC changes: Google Ads brings maximise conversion value to manual bidding

Nofollow: A discussion on the interesting side effects of the recent introduction of rel=ugc and rel=sponsored tags

Show note links:

Google Quality Rater guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

Google's announcement on nofollow tags: https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html

Webmaster hangout with John Mueller answering Lily Ray's question on nofollow usage: https://www.youtube.com/watch?v=cXbWuQQp81A&feature=youtu.be&t=1453

Transcription

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