Episode 27: Nofollow, Google Quality Rater Guidelines and ECPC changes

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What's in this episode?

Mark Williams-Cook will be talking about:

Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks.

ECPC changes: Google Ads brings maximise conversion value to manual bidding

Nofollow: A discussion on the interesting side effects of the recent introduction of rel=ugc and rel=sponsored tags

Show note links:

Google Quality Rater guidelines:

Google's announcement on nofollow tags:

Webmaster hangout with John Mueller answering Lily Ray's question on nofollow usage:


Coming soon!

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