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06.11.2023

39 min listen

With Jack Chambers-Ward & Mark Williams-Cook

Season 2 Episode 94

BERT vs ERNIE and Google Discover desktop

⁠Jack Chambers-Ward⁠ and ⁠Mark Williams-Cook⁠ are back once again to discuss the latest SEO news.

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Show notes

This week, Jack Chambers-Ward is joined once again by Mark Williams-Cook to discuss:

SISTRIX analysis of Google update fallout - https://www.sistrix.com/blog/google-core-update-spam-update-october-2023/
BERT vs ERNIE = Google vs Baidu - https://searchengineland.com/baidu-ernie-4-search-433338
Google Discover being tested on desktop devices - https://www.seroundtable.com/google-testing-discover-feed-on-google-home-page-36208.html
Are LinkedIn's AI-generated articles actually helpful? - https://www.linkedin.com/advice/1/what-best-way-identify-your-seo-competitors

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Mark Williams-Cook (holding Snoop the dog) and Jack Chambers-Ward standing together, smiling. Jack is wearing an Opeth t-shirt. They are a cool Scandinavian metal band, apparently.