Use topics instead of keywords for your SEO

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Jack Chambers Ward is joined by a returning guest, Amanda King, for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content.

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Show overview

Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent.

The episode covers a range of topics, including content consolidation, Google's move away from lexical search, and Amanda’s new tool - Topic Compass.

Follow Amanda

Website: ⁠https://floq.co/⁠
Topic Compass: ⁠https://topiccompass.io⁠
LinkedIn: ⁠https://www.linkedin.com/in/amandaecking/⁠
Amanda's writing for SEL: ⁠https://searchengineland.com/author/amanda-king⁠
Amanda's speakerdeck: ⁠https://speakerdeck.com/amandafloq⁠

Resources

Amanda’s previous episode: https://withcandour.co.uk/podcast/how-to-improve-your-content-hierarchy-and-content-consolidation
Discussing MUVERA with Egor Golovin: https://withcandour.co.uk/podcast/muvera-and-the-future-of-backlinks
Google’s MUVERA: ⁠https://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/