SEO Training

Want to get ahead with your SEO? Candour run courses led by genuine experts who are practising SEO every day and will teach you effective strategies and techniques you can apply to your website.

Natasha Robson from Progress Recruitment on our 2 day SEO course.

Ever wondered "How do I get my website to the top of Google?", then this is the course for you. Whether you're just starting out or you're an in-house digital marketer looking to expand your skill set, there will be something for you on this SEO course.

SEO course overview

This is a 2 day course that runs from 9:30am to 4:30pm at the Jarrold Training facility, during which you will build your own personal SEO plan. The course is organised into small groups and where possible, you will be encouraged to work with other course delegates. You will be provided with everything you need for the course, including free parking, refreshments during the day, lunch at a local restaurant and WiFi.

You will cover:

  • Understanding Search Engines

  • Learning to think like Google

  • Meeting your visitors’ expectations

  • Technical On-Page Optimisation

  • Link Building

  • Automation

  • Your Personal SEO Plan

Detailed SEO course content

Day One

Understanding Search Engines

  • Understand the evolution of search engines

  • Learn how search engines find and sort web pages

  • Discover what the value of SEO is for your business

  • Feel confident discussing search engines

Learning to think like Google

  • Core principles that Google’s algorithm describes

  • Imagining Google’s perspective

  • Learn the ‘golden rules’ of SEO

  • White hat, black hat and the Google Webmaster Guidelines

Technical On-Page Optimisation

  • Get access to online audit checklist

  • Learn about search engine’s technical limitations

  • Discover how schema can make search engines love your site

  • Conduct a basic SEO audit of your website

Day Two

Link Building

  • Common mistakes with link building – and how to avoid them

  • Creating quality links and relationships

  • How to find relevant and authoritative sites

  • Building a link acquisition strategy

Meeting your visitors’ expectations

  • Find out what people are searching for

  • Learn how to conduct modern keyword research

  • Build an effective content plan

  • Tools and tactics to make win more visitors


  • Learn how automating processes can help you

  • How to get in front of journalists

  • Set up web monitoring alerts

  • Making activities scale

Your personal SEO plan

  • Create an SEO action plan for your business

  • Learn how to forecast the value of SEO

  • Use SEMRush to benchmark and report on competitors

  • Ask the trainer anything!

See course dates and book online

Mark‘s training technique is fun, informative, easy to understand and I‘ve come away feeling extremely confident in undertaking work which before I would have felt out of my depth with.

Clare Osborne, EMC Products Limited

Why do an SEO training course?

  • Learn from experts with years of SEO experience
  • Have someone evaluate and help your understanding during the course
  • Get feedback on how to apply techniques to your site and business
  • Small, group training environment
Book online now

Get in touch

Please call us on
+44 (0)1603 957068

or email
[email protected]

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