A search-friendly platform built for international ambitions

Glazing Vision designs and manufactures cutting-edge architectural roof lights to transform spaces with natural light.

Following a strategic rebrand, they approached Candour to help bring their new branding to life online through a website that speaks to their audiences across the globe.

Building on Glazing Vision’s new branding, we worked to extend it into a distinctive digital design language. A structured aesthetic complements their architectural photography, while subtle patterns inspired by the logo’s angles help draw users to key areas of the site. The result is a modern, spacious design that balances visual impact with clarity and reflects Glazing Vision’s standing in the market.

Glazing Vision’s Technical Sales Managers (TSMs) are a customers first point of contact and play a crucial role in guiding them through complex decisions. We made the TSMs a prominent feature of the site, placing their profiles and contact options at important points to humanise calls to action.

We also created opportunities to showcase Glazing Vision’s wider team and their manufacturing processes, which inspires user confidence in the products and understanding of their value.

We designed product pages with both clarity and flexibility in mind. Each page is modular, allowing the marketing team to tailor the content structure to the product, whilst maintaining the user journey.

Technical data is broken into easily digestible sections, supported by a sticky menu for intuitive navigation and persistent CTAs.
Downloads provide further, detailed information, and tracking of these items ensuring the sales team stay informed about potential project activity.

We integrated the site with HubSpot for seamless CRM functionality, and connected it to Glazing Vision’s internal document management system. These integrations ensure consistency, reduce duplication, and support a smoother workflow for both marketing and sales teams.

Built on the Statamic platform, the site combines solid technical foundations with fast performance. Combined with strong usability and accessibility, this makes it an ideal base for search optimisation and AI-driven search.

Previously spread across several international sites with varied content and design, we brought everything into a single multisite build on one domain. This gives the central team greater control, consistency, and efficiency in managing the web presence, while still allowing for flexible, localised content for each region.

Domain migrations, especially from multiple sources, can be complex and often risk initial drops in traffic. To mitigate this, we provided search consultancy from the outset of the project. With our in-house SEO team involved throughout, we were able to follow best practices and offer clear guidance as the project evolved.

The UK and US sites have launched successfully, with European versions to follow, providing Glazing Vision with a robust, search-ready platform for global growth.