Blooming Artificial
A bespoke ecommerce build with a complex ERP integration

01
The challenge
Blooming Artificial is the UK’s go-to retailer of artificial plants and trees. They approached us looking for a digital partner to help take their branding and e-commerce site to the next level.

02
Brand development
We took Blooming Artificial through a full brand development process to help them articulate their proposition.
This work provided the platform for an adventurous rebrand, setting them apart from their competitors with a vibrant and highly distinctive visual identity.



03
Design system
The brand development work became the launch pad for the creation of an extensive digital design system.
From the smallest details to page templates and the checkout flow, our design team infused the new identity throughout to create a unique e-commerce experience.



04
Search-first web build
With visibility key to Blooming Artificial’s success, search was at the forefront of our build.
Working hand-in-glove with our in-house SEO team, we ensured that search requirements were considered and embedded right from the start of the new development.

05
A fully integrated business tool
We scoped and built a comprehensive, bespoke integration with Blooming Artificial’s ERP software to automate many manual processes and create a seamless purchase, fulfilment and distribution process.

06
The results
The rebrand and SEO-first web build transformed Blooming Artificial’s online presence, improving search visibility and user experience.
A bespoke integration streamlined purchasing and fulfilment, boosting efficiency while positioning them or long-term success.