Blooming Artificial

Brand identity Design & build

A bespoke ecommerce build with a complex ERP integration

A laptop displaying the Blooming Artificial website, featuring a promotional banner for artificial plants with the slogan

01

The challenge

Blooming Artificial is the UK’s go-to retailer of artificial plants and trees. They approached us looking for a digital partner to help take their branding and e-commerce site to the next level.

A stylish living room featuring artificial plants in colourful pots, a cosy fur-lined chair, and rustic decor, overlaid with the Blooming Artificial logo.

02

Brand development

We took Blooming Artificial through 
a full brand development process to help them articulate their proposition.

This work provided the platform for an adventurous rebrand, setting them apart from their competitors 
with a vibrant and highly distinctive visual identity.

A visual overview of Blooming Artificial's brand guidelines, showcasing logo usage, typography, graphic elements, accessibility considerations, and tone of voice in a cohesive design layout.
the Blooming Artificial logo. A colour palette for Blooming Artificial, featuring five branded colours—Clay White, Raspberry, Light Sage, Holly Leaf, and Loam—displayed with their Pantone, RGB, HEX, and CMYK values.

03

Design system

The brand development work became 
the launch pad for the creation of 
an extensive digital design system.

From the smallest details to page templates and the checkout flow, our design team infused the new identity throughout to create a unique 
e-commerce experience.

Three smartphones displaying the Blooming Artificial website, showcasing a homepage banner, product listings for artificial plants, and a detailed product page for an artificial strelitzia.
A vibrant digital composition featuring artificial banana and monstera plants set against abstract shapes in Blooming Artificial’s signature colour palette of raspberry red and light sage green. The Blooming Artificial logo on a dark background

04

Search-first web build

With visibility key to Blooming Artificial’s success, search was at the forefront of our build.

Working hand-in-glove with our in-house SEO team, we ensured that search requirements were considered and embedded right from the start of the new development.

Two tablets displaying the Blooming Artificial website, showcasing a product page for an artificial areca palm and a shopping basket summary with recently viewed items.

05

A fully integrated business tool

We scoped and built a comprehensive, bespoke integration with Blooming Artificial’s ERP software to automate many manual processes and create a seamless purchase, fulfilment and distribution process.

A MacBook Pro displaying the Blooming Artificial website, featuring a vibrant homepage banner with the tagline

06

The results

The rebrand and SEO-first web build transformed Blooming Artificial’s online presence, improving search visibility and user experience.

A bespoke integration streamlined purchasing and fulfilment, boosting efficiency while positioning them or long-term success.

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