AI search optimisation

Optimise your site for AI search

AI is fundamentally altering how people look for information online. Web users are increasingly turning to platforms like ChatGPT and Google’s AI Mode to get direct, conversational answers. Our focus is on ensuring your brand remains visible, cited and recommended wherever your audience chooses to search.

What is AI search optimisation?

Sometimes known as GEO (Generative Engine Optimisation), AI search optimisation is the ongoing process of making your site more easily found, read and trusted by AI tools and search agents. This means your brand will be mentioned and linked to more often by platforms like ChatGPT.

Fortunately, optimising for AI isn't a completely new discipline  — it’s built on the same foundations as traditional SEO work, with AI models reliant on clear information and background web searches to produce their results.

That said, visibility tracking is a little different. We use a suite of specialised tools to help us measure your performance in a constantly evolving AI landscape.

You might have seen us

Authoritas
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Brighton SEO
BBC News
The Wall Street Journal
Search Engine Land Search Engine Land
Search Engine Land
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WIX SEO Hub
Majestic
Sistrix
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Serp Conf
Digital Olympus
Edge of the Web
SEMrush Spotlight
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SE Ranking

Prepare your site for AI search

AI visibility audits

See how well AI tools understand your brand, how you stack up against your competitors, and where you are currently losing visibility in generative answers.

AI technical SEO audits

Achieve an AI-ready website architecture. Your development team will receive direct support to perfect your technical foundation, ensuring AI agents can effortlessly understand your website.

AI search strategies

Receive a practical, commercially-focused strategy. You’ll get specific recommendations designed to increase your brand's prominence in AI search and drive results from generative platforms.

AI visibility insights

Stay ahead with continuous performance tracking. We help you understand how your content is performing in AI search over time, allowing you to quickly capture new opportunities as user behaviour evolves.

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Our AI search optimisation process

We provide you with a bespoke process, designed to work with your business in a constantly evolving environment.
To help us do this, we have developed a range of internal tools as well as externally-available services, including QueryFan and AlsoAsked.

1

Onboarding
  • Business goals and requirements

  • Evaluation of current AI search visibility

  • Competitor research

  • Auditing AI readiness

2

AI search strategy
  • Prioritised recommendations

  • Identifying opportunities

  • Timeline and resource planning

3

Delivery
  • Tailored briefing and guidance

  • Developer co-operation

  • Testing and reviewing

4

Ongoing support
  • Monitoring AI developments

  • AI search-friendly content support

  • Performance reporting and reactive guidance

About us

A not award-winning agency

Candour is a digital agency which places results for our clients over plaudits for us. We will work with you as transparent, frank partners. Our approach embraces feedback and open conversation as a foundation for brilliant work.

Our approach

Team

Values

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