A-grade results: High-quality links from data-driven PR

Study Inn offers student accommodation in a variety of university cities around the UK. They came to Candour wanting to grow their brand awareness and authority in the student accommodation niche, and increase quality leads through their website.

Through initial audits and analysis, our team determined that the client was falling behind its competitors in terms of links and coverage. Focused link-building and digital PR were required alongside the technical SEO support and content creation in order to meet their goals.

Deciding where to study is a big decision for all students, so we knew that content in this area would have a wide reach. The courses offered by a university are a key factor in their choice but opportunities and facilities offered by the city are also important  and something we could use as the basis of a campaign.

Using multiple data sources, the Candour team created rankings based on a range of fun factors. These included the proximity of pubs, clubs and restaurants to the university as well as the number of student societies and, critically, the average cost of a pint.

We then collated this data to create a top 10 list of the most fun cities to be a student in.

The campaign was a big success, landing impressive links from publications such as The Tab. It also received links from university websites which are both highly authoritative and especially relevant to Study Inn’s key demographic.

The article even garnered links from a direct competitor in the student accommodation industry, a testament to the relevancy and value of the content.