An adventurous rebrand and website for an industry groundbreaker

The Aventum Group has brought a new approach to the insurance markets, marrying innovation and technology with an adventurous spirit. They came to us to create a website matching their sky-high ambitions.

With an internal design and marketing team onsite, they needed a design and build team to work alongside who could expand their skills and help realise their ideas.

We helped to refine the Aventum identity, starting with the logo. The angular logotype matches the main arrow mark and reflects Aventum's entrepreneurial energy and straight-talking approach.

A high-contrast colour palette provides maximum impact and clarity. This streamlined visual approach ensures that Aventum stands out, reflecting its innovative stance in the insurance sector.

Photography is a vital part of the identity and ideal for representing Aventum's adventurous spirit. It serves as a perfect counterpoint to their competitors in an industry which can often appear overly corporate and bland.

We designed a striking dark-themed website to help Aventum stand out in the marketplace. Using graphic language derived from high-end adventure brands, it quickly conveys Aventum’s proposition and approach without losing its authoritative edge.

Candour worked closely with Aventum, blending creativity and technical skills to create a user-centric, visually stunning, and highly functional website. The result was a digital platform that met Aventum’s ambitious goals and set a new industry standard, showcasing the power of our collaborative approach.

Since launching the site, Aventum has proceeded to expand its market share and acquire new partners. We continue to work hand-in-glove with their marketing teams, including creating sites for the iSure and iFarm, and Exponential group brands.