Aventum

Design & build

Aventum logo Aventum logo

An adventurous rebrand and website for an industry groundbreaker

A hand holding a mobile phone that is displaying the hero section of Aventum website

01

The challenge

The Aventum Group has brought a new approach to the insurance markets, marrying innovation and technology with an adventurous spirit. They came to us to create a website matching their sky-high ambitions.

With an internal design and marketing team onsite, they needed a design and build team to work alongside who could expand their skills and help realise their ideas.

The Aventum group logo in white set on a background of a dramatic photo of snow-capped mountains

02

A dynamic image

We helped to refine the Aventum identity, starting with the logo. The angular logotype matches the main arrow mark and reflects Aventum's entrepreneurial energy and straight-talking approach.

A high-contrast colour palette provides maximum impact and clarity. This streamlined visual approach ensures that Aventum stands out, reflecting its innovative stance in the insurance sector.

The Aventum group logo with annotations to highlight the type modification that was applied to the wordmark The Aventum brand colour palette in a grid format, displaying the colour values for print and screen use
The front cover of an Aventum Annual Review document
The back view of the racing driver Olly Bearman showing the Aventum logo on the back of his racing suit A side view of a racing car as it exits a pit garage, it is displaying the Aventum logo on a side panel

03

Intrepid imagery

Photography is a vital part of the identity and ideal for representing Aventum's adventurous spirit. It serves as a perfect counterpoint to their competitors in an industry which can often appear overly corporate and bland.

An iPad tablet computer displaying the hero section of the Aventum website

03

Courageous design

We designed a striking dark-themed website to help Aventum stand out in the marketplace. Using graphic language derived from high-end adventure brands, it quickly conveys Aventum’s proposition and approach without losing its authoritative edge.

Three smartphones displaying the Aventum website, featuring bold visuals and messaging about discovery, capital deployment, and the company’s story.
A group of tablet and mobile devices laid out on a surface all displaying different parts of the Aventum group website

05

The results

Candour worked closely with Aventum, blending creativity and technical skills to create a user-centric, visually stunning, and highly functional website. The result was a digital platform that met Aventum’s ambitious goals and set a new industry standard, showcasing the power of our collaborative approach.

Since launching the site, Aventum has proceeded to expand its market share and acquire new partners. We continue to work hand-in-glove with their marketing teams, including creating sites for the iSure and iFarm, and Exponential group brands. 

, CMO, Aventum Group

“Candour’s dedication to designing and developing websites that truly reflect our vision has been remarkable. We are continually impressed by their creativity, professionalism, and attention to detail.”

An open laptop computer displaying the hero section of the Aventum group website
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