Design that moves: Identity & website to help revolutionise a market

Exponential is a new platform from the Aventum group, providing ambitious MGAs with the tools to help them grow and connect with insurer partners. Exponential needed a brand and website to highlight their innovative approach and grab attention in a busy market.

The vibrant new identity is an ideal match for Exponential. Concepts of  transformation and growth are woven through the branding to reflect the fresh approach that the platform brings to the market.

We worked with the Exponential team to optimise the user experience, smoothly directing users through the content and using animation and video to keep them engaged throughout.

An important challenge for the site was to speak to two separate audiences who reside at opposite ends of the process; MGAs and insurers. We solved this using a mix of strong on-page navigation and a distinct colour change between different content. These elements ensure that users are directed to the right areas and understand where they are at all times.

The Exponential website, an initiative by Aventum, represents more than just a digital presence. It serves as a dynamic launchpad, showcasing an offering that resonates with current trends and future expectations. We meticulously designed the website to introduce the offering and encapsulate the essence of what it represents – a step forward in innovation and technology.