Fairfax & Favor were in search of a new agency to raise the bar on their PPC performance. The goal was to drive new, first-time customers to the brand, bolstering long-term revenue growth.
Our goals for the PPC campaign were:
We conducted an in-depth acquisition audit, identifying the cost per acquisition and ROI of each major digital channel. In addition, a full technical analytics audit and customer profile analysis was completed.
With these insights, we undertook a complete re-structure of the PPC campaign, introducing intelligent remarketing for search campaigns that focused on customer behaviour signals.
Alongside this, contextual search campaigns were implemented that focussed less on traditional keywords and more on the intent and demographic profile of the user.
In just three months our newly re-optimised PPC campaign and strategy generated:
Outside of our new customer growth drive, the results during the first three months across the entire PPC portfolio produced and impressive:
Working on an ongoing basis with Fairfax & Favor, we continue providing them with acquisition insights to help them better understand how new customers are acquired, enabling the PPC campaign to generate record sales, year on year.
Unlike other agencies I have worked with, the reporting is crystal clear and all of our questions are answered honestly and in a timely manner. I couldn't rate these guys any higher.
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