Alan Boswell Group is a long established and highly respected insurance and financial services broker. Their digital presence was starting to show its age and its search visibility and conversion rates had been declining.
While it was clear that the core offering and service proposition were understood internally, it was evident visual identity and the communication of that proposition had become fragmented and disjointed and required a full overhaul.
Candour refreshed the Alan Boswell brand and went through a user-centred process to help Alan Boswell design an intuitive information architecture and elegant user interface. During this process the SEO team consulted on how to best structure the content, taking advantage of opportunities such as schema to help search engines understand it.
The Candour development team created bespoke ‘middleware’ software that made it possible for the website to communicate with the legacy in-house quote systems, allowing customer data to flow all the way from first click to end sale.
The new site has been a huge success for Alan Boswell Group. Following the launch, the website generated a 56% increase in organic visitors and a 33% increase in enquiries.
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